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It Was the Most Austere of Times, …
Merriam-Webster’s top 10 words of 2010 have been announced, and the “winner” is … austerity. The publisher compiles the list based on the volume of searches on its website. Users may have been looking...
View ArticleGrowing Economy Won’t Put a Damper on Dollar Stores
Arthur: I stumbled upon this little slice of heaven called the dollar store. Guess how much I paid for this. Carrie: I don’t know, how much? Arthur: A dollar! … I’m telling you, Douglas, the prices...
View ArticleWeightWatchers Eases Customers Into New Points Plan
WeightWatchers members are an obsessive bunch. This Zengage writer (and on-again, off-again WeightWatcher) once heard a woman at a meeting ask the WeightWatchers leader how many Points are in a...
View Article5 Ways to Turn Mobile Apps Into Customer Service Tools
At a retail outlet of a major wireless provider, a salesperson was recently heard explaining to a potential buyer why she should consider a smartphone. He went on and on about how a smartphone would...
View ArticleAnd They Told 236 Friends…
Remember that old shampoo commercial, where one person told two friends, who told two friends, and so on? Social media is a little like that, except telling two friends is now more like telling 200 or...
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Spending Smart on Customer Service
Companies know where their bread is buttered, and one of the last things they have wanted to cut during these economically lean times is anything customer-facing. Conversely, now that budgets are...
View ArticleAre You Making the Most of Customer Content?
Customer-driven content is an incredibly powerful tool that every company should be leveraging. Yet far too many companies, continue to ignore the great power of customer conversations, even as social...
View ArticleWays to Keep Your Long-Time Customers Engaged and Feeling Special
We all know how important and profitable it is to have a good customer retention rate. But with increasing pressure to engage new customers, it can be all too easy to take your existing customers for...
View ArticleBest Practices for Proactive Support
Perhaps nowhere is the saying “an ounce of prevention is worth a pound of cure” more true than in the customer service space. (Well, it’s pretty true in terms of health care, but just go with us on...
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